Here is a little snapshot into the world of Tinder…
First and foremost I do apologize for the profanities, but I thought if I am going to be studying the nitty-gritty details of Tinder over the next 12 weeks I’d better get realistic and discover the effect Tinder is having on youth of today.
Mark Federman claims that, in regards to media convergence, a medium is any extension of ourselves. Media convergence has been taken to a whole new level with the introduction of online dating websites and social networking sites. Nowadays it is very rare to here a story of couple’s meeting through a crowded room, or at a coffee shop, it is more a case of ‘it all started when he liked my photo on Instagram.’
For those who have been living under a rock for the last year I will get you up to speed. Initially, Tinder piloted at a University of Southern California party and erupted from there. Tinder is a dating app that allows you to scan through photos of people in your area (located via GPS from your Facebook account) and as easy as it sounds you literally swipe left or right depending whether you like their appearance or not.
Tinder allows people to become shallow and egotistical, never has it been so easy to veto tens, even hundreds of people based solely on their profile picture, age and mutual friends. Next, if the person you have ‘liked’ also likes your photo you are able to chat with them… and it goes from there. Although the concept may be plausible, attracting a young target market, there is a chance the concept may backfire to simply an ego boost rather than a way to connect with people.
From the Youtube clip alone, it is evident that not all users are taking Tinder seriously and are using the social networking site to facilitate ‘hook ups’, rather than to connect and form relationships with people of similar interests. A little like Grindr for straight people.
Although the app is somewhat controversial, it’s success is undeniable. Since it’s launch last year, the app has garnered 500 million profile ratings and is credited with more than 5 million new matches per day and 750 million matches to date. Obviously it’s working for some… What do you think?