Source (James Bradicich 2013)
‘Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience’ – Henry Jenkins
To break the concept down, transmedia storytelling encompasses a variety of media technologies e.g. television, comic books and video games, which all individually contribute to the telling of the story. These technologies, individually, are satisfying but when pieced together like a giant puzzle, add a higher level of engagement and participatory culture.
Source (Transmedia Storyteller 2010)
As shown in the image above, the embodiment of each individual part of the narrative combined is more satisfying than the parts on their own. Collectively, varying parts of the story throughout many distribution channels allows a higher level of involvement from the audience, and will ultimately heighten levels of enjoyment and understanding.
Is Tinder a part of transmedia storytelling?
Tinder is designed as a social networking site. There is no fictional components of Tinder, rather a place for people to build relationships and potentially find love. This contradicts with Jenkins representation of transmedia storytelling, that being, “a process where integral elements of a fiction get dispersed systematically across multiple delivery platforms”.
Tinder uses a location-based system to find matches for individuals which aligns with Jenkins delving into the concept of “drawing together like-minded individuals to form new knowledge communities”. Although, Tinder does not incorporate collective intelligence, unlike participatory involvement in transmedia storytelling.
Conclusively, Tinder does not currently contribute to transmedia storytelling, although there is capability for Tinder to distribute information to transmedia narratives. Potential ideas could include; broadcasts or television series divulging into the lives of people who have met on Tinder, or the capability to introduce the ‘swipe’ function Tinder uses into other media technologies. Whether these concepts are meaningful or worthwhile contributing to transmedia storytelling is a different story. The international hype surrounding Tinder and the multi-million users provide clear evidence that Tinder, as a stand-alone technology is undeniably succeeding.